design development

Driven by the idea that “the details of which are the blueprint to the premium product that you deserve”, I had the pleasure to help Framestore conceptualizing some of the detailed, macro, close up shots for this Bourbon brand commercial.

As our customer is sitting at home, listening to her record collection, enjoying a premium glass off Knob Creek in a comfy interior, I focused my visual research on the macro of a vynil surface, exploring those invisible details that make a beautiful music and a perfect moment. I also made a few tests on leather and fabrics close up shots.