Design Development

As part of the team at Future Deluxe, I helped defining and designing a fully abstract color driven world of chaos based around Russell Westbrook’s unique playing style.

Using a typical street basketball court as a starting point, I built up a chaotic environment that would react with the player. Interactions between the player, the ball, and the environment is the core of the concept to celebrate the much anticipated launch of the Jordan Why Not Zer0.2 sneaker.